When you hire a financial planner, what is it you’re really signing up for?
In part the answer to that question depends on what type of planner you’ve decided to hire. If they manage your assets, that will define the relationship a little differently than if you hire an advice-only planner. How they get paid may also define the terms of your relationship and how often you engage. As you decide on the type of financial services you’re looking for, I would encourage you to first consider what you’d like the relationship to look like because YOU get to decide what works best for you. Then, you can use this information to help guide your interviewing process and select the planner that best matches your desired way of engaging. Not all planners will engage the same way, just as not all potential clients will seek the same type of engagement – and that is ok! There’s no one right way to do financial planning. Finding the planner that best fits you is what matters.
I am going to approach this article from the perspective of advice-only financial planning since that’s the type of planning I do at Find Your FI. In all reality you could use this as a template for your relationship with any advisor. Where it differs significantly I’ll do my best to point that out.
First, a quick review of what advice-only planning is and isn’t. The premise behind advice-only planning is that you pay your financial planner directly for the advice they provide you, as agreed upon in a written financial planning agreement. And as the name suggests, there is no management or discretion of financial assets – you are paying for advice and only advice. This type of planner will not have access to your account in any way – they will not place trades or actively monitor performance. Some advice-only planners do offer ongoing service to help you implement your plan and guide you through learning how to open accounts, roll assets over to new accounts, and teach you how to rebalance your account if needed. Other advice-only planners like myself will incorporate mindset and accountability coaching into their ongoing offerings.
The services that advice-only planners offer can range from hourly to a longer-term engagement. There are some fundamental building blocks you can bring to the table in any relationship. These include the following:
- Clarity of purpose: What’s the question you’re trying to answer by engaging in the financial planning process
- Teamwork: Financial planning is a team sport. You’re the expert in your life and the planner you hire is the expert in personal finance. You’ll both need to bring important components to the playing field to get the best outcome possible.
- Stay engaged: Try your best to be fully present in the meetings. Limit distractions so that your attention is fully on the task at hand! This is a process designed to benefit you and pursuing that which matters most to you, so it’s worth your undivided attention in these moments! Ask questions, take notes – this process can reach its full potential when you choose to show up as best you can!
Now, let’s review how you might best show up in each of these engagements:
Hourly:
This one is pretty straightforward. You’re paying a planner by the hour to get a few questions answered. This arrangement is the most limited in scope with minimal if any longer-term relational considerations. However, knowing how to engage even in a limited amount of time can really help you get the most out of the interaction!
The best use of your time, energy and attention in this are arrangement may look like this:
- Clarity: Be as clear with yourself as you can on the questions you have before you engage the planner. That includes getting clear on what you know and don’t know! Write your questions down; that process plus reflecting on them can help create clarity. If you don’t feel super clear, be transparent about that! You can say something like “I have some questions on my 401(k) but I’m not exactly sure how to ask them”. Or, “I don’t fully understand my 401(k) but I’d like to learn more about it and how to best utilize it”.
- Teamwork: Provide the planner the information they ask for in as timely a manner as possible. They can only work with the information they have and they need your help to do it! Remember – planning is a team sport!
- Stay Engaged: When you show up for the meeting, be ready to take notes. You’re paying by the hour so make the most of the time you choose to pay for.
This type of planning tends to be best for people who:
- Have specific questions in one or two areas. Example: How should I invest my 401k? Can I afford to buy a house?
- Aren’t yet in a position to afford more comprehensive planning but are ready to get started taking control of their finances
- Are DIYers. They can take the information provided by their planner and implement it independently.
One-Time Plan:
If you choose a one-time plan, the engagement will be of a limited nature. Beyond the set meeting structure established at the outset, there may not be a ton of space for additional interactions, keeping this relationship more limited in scope, though more in depth than hourly planning.
The best use of your time, energy and attention in this are arrangement may look like this:
- Clarity: This is true for all planning engagements! The more clear you can be with yourself on what you’re looking for from the financial planning process, the better.
- Teamwork: Provide the information your planner requests to the best of your ability. You can expect some type of “data gathering checklist” to help guide the collection of documents needed to build your plan. Giving them this info in a timely manner is tremendously helpful! If an item they requested doesn’t apply to you, just let them know! And if you’re having a tough time finding something, let them know that too! They’ll likely be more than happy to help you locate it. If there’s something you think is valuable for your planner to know, but you don’t see it on their checklist or it hasn’t yet come up in conversation, feel free to provide it. The more transparent you are with your planner, the better they can help you assess your situation and provide the guidance you’re hoping for. I know it can be uncomfortable to share such personal information with someone who is likely a perfect stranger. But assuming you’ve done your research about their qualifications and had a positive intro call – there’s a reason you hired them! And part of that reason likely has a lot to do with trust.
- Stay Engaged: Be an active listener and take lots of notes! Most planners provide some sort of follow up note after a meeting so you’ll also have that information to reflect on after the call – but your own notes help keep you focused and engaged. And don’t forget to Ask questions! If you don’t understand something it’s ok to ask.
This type of planning tends to be best for people who:
- Have specific questions in MORE THAN one or two areas. Example: How should I invest my 401k and how much should I contribute each year? If I contribute more to my investments, can I afford to buy a house? How will those decisions impact my choices.
- Are able to afford a comprehensive plan and understand the value of learning how the various components of personal finance interact with one another across time.
- Are hybrid-DIYers. They want some help in learning about personal finance and can take the information provided by their planner and implement it independently.
Ongoing or longer term engagements:
Longer-term engagements provide the most space for a professional relationship to grow into a valuable and trusted partnership. These relationships are where it really makes sense to focus on how to best show up and make use of this resource!
The best use of your time, energy and attention in this are arrangement may look like this:
- Clarity: Be open and honest with yourself and your planner about what you need. If you can’t be, pause and ask yourself why: you either picked a planner that isn’t the right fit for you, or you may need to do some self reflection around why it’s challenging to do so. You don’t need to share your deepest darkest secrets here, but without some mutual respect and trust you ultimately won’t walk away feeling satisfied with your plan or the experience.
- Teamwork: If you’re working with me that’s how we’ll practice financial planning. I want to co-create this plan with you in a way that honors your objectives. Working together with mutual respect, open lines of communication, clarity and grace will do wonders!
- Stay Engaged: Provide the information your planner requests in a timely manner. It helps them create the best plan for you! If you’re stuck and can’t find something – ask for help. If you need a little more time, say that too. Life happens and sometimes we need some extra time – that’s different than kicking the can down the road indefinitely though. If at a certain point you don’t provide your documents to the planner, it may be time to check in with yourself on whether or not this is the right time for you to engage in this process.
- Slow Down. Here’s where I think the beauty of true financial planning starts to shine through. In an ongoing relationship you have the advantage of time and space on your side. Notice if it’s time to pause before a choice or purchase and check in with your planner. Your planner will be more familiar with your goals over time, and as such is in a unique position to coach you through various financial decisions. And remember – these decisions don’t just need to be about the stock market! In fact, most won’t be.
Done right, ongoing advice-only financial planning is like preventative medical care and not like emergency medicine.
This type of planning tends to be best for people who:
- Understand that financial planning at its best is a dynamic process across the lifetime; a one-time plan can only take you so far.
- Are in a position to afford the ongoing fees
- Are hybrid-DIYers. They appreciate the educational and coaching aspects of an ongoing relationship and can also take the information provided by their planner and implement it independently.
If you’re thinking about a financial choice – or any choice that MAY have a financial component, reach out to this trusted advisor you’ve hired! That’s what they’re there for. Thinking of buying a house? A car? Maybe it’s even just some new furniture, a vacation, or any purchase that feels significant to you and your overall plan. Talk to your planner. A good planner will listen to you with deep empathy and respect. They will ask good questions. They’ll respect your autonomy. And they’ll give you their professional thoughts on whatever the thing is you brought to them.
So before you make a financial decision that you think could significantly impact your plan … even when (and perhaps especially if) it doesn’t have anything to do with the stock market … drop your planner a note, give them a call, take a few minutes to run it past them. I’m not suggesting you call your planner every time you buy a cup of coffee or buy new running shoes. That’s not a good use of anyone’s time!
But choices that could hold significant mid- to long-term outcomes for your plan are worth a brief pause and check in with the person you’ve entrusted to be your sounding board and provide trusted advice. You always get the final say in what you do with your money .. but if you’ve decided to enter into a paid agreement with a planner, use that relationship as it’s intended!
If that sounds like the type of relationship you’re looking for with a financial planner, be sure to ask them questions in the prospect call about their process. If it’s too limited in scope for you or you don’t feel comfortable sharing with them from the outset, it’s probably not a good fit. Keep looking until you find the fit that’s good enough for you!







